The target shoots first erWhen I first heard about a filmmaker who had shot video for two years while working at Columbia House corporate headquarters, I assumed that he was using a. The commodification of rock culture lies at the heart of Christopher Wilcha's video diary about his tenure working at mail-order music store Columbia House. Subversives aside, The Target Shoots First is a hilarious, hyper peek inside that mail-order music monster, Columbia House.” —Steve Seid (Berkeley: Pacific. Synopsis. An NYU philosophy grad struggles to maintain artistic and personal integrity as a production manager for Columbia House. Cast · Crew · Details · Genre. Like many films of the 90s, it explores the life of a post-college twenty-something, and how they fit into the workforce as a Gen-X'er. The entire. - if you are looking
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